I’m Heidi Hoffman, the owner and primary photographer and videographer behind Pine & Forge. Voted as one of the top 10 Tampa Bay area wedding photographers, capturing love stories and helping couples feel comfortable in front of the camera is where I thrive. Let me capture your love like it’s cinema.
Pine & Forge is for couples whose life together feels grounded and built on intentional relationships. Our couples are unapologetically themselves, chose each other on purpose and, if we’re being super honest, high key already know what forever feels like. We photograph and film the start of something built to last featuring real emotion, true colors and editorial detail. Our couples trust us to lead when it matters and love what we capture. This is where your love story picks up its next chapter.
WHY PINE & FORGE?
TO PINE: to yearn for someone or something TO FORGE: to create, to form with fire
“Heidi made it so easy to plan, be ready, and be in front of the camera. Looking at the day through the pictures she took had me reliving the memories over and over again. We are so in love with our wedding day album!”
The truth is that your wedding day is not only the happiest, beautiful, emotional day — it’s also the most UNREPEATABLE day of your life. And whoa, do you bet I get it! I’m a 2026 bride so trust me when I say I completely understand. I’m heavy on making sure you have photos/videos of all the emotions of the day (not just of the two of you but of your guests, too).
The candid moments you’re looking for on your wedding day? They don’t have retakes. I’m the one looking out for those kinds of important moments.
Pine & Forge is a preferred Tampa, Clearwater, St. Petersburg, Sarasota wedding photographer and videographer with many local venues and planners as well as a highly recommended photographer and videographer on Marry Me Tampa Bay, Wed Society Tampa + St. Pete and SWEL. Pine & Forge was also voted as one of the Top 10 Best Wedding Photographers in the Tampa Bay area in 2025 by Creative Loafing’s Best of the Bay.
At Pine & Forge, we’re all about helping couples feel comfortable, present, and actually able to enjoy their wedding day without feeling like they’re performing for a camera the whole time. Your wedding is not a styled shoot, but there is an art to the balance of giving direction and giving space. We like to keep things natural with a mix of candid moments and just enough guidance so you never feel awkward or overly posed. That means we’re constantly paying attention to the little in-between moments, big emotions, and all the people who made the day what it was, because that stuff matters just as much as the “Pinterest-worthy” shots.
At the end of the day, we want your photos and films to feel like your wedding actually felt: emotional, fun, effortless, and very much your vibe.
Inquire below and book a call for a custom quote based on what’s important to you.
